Snack Wrap Attack! McDonald's Nostalgic Menu Item Returns!

McDonald's Snack Wraps Make a Triumphant Return to US Menus Next Month

Get ready, McDonald's fans! The whispers are true, the rumors confirmed – the iconic Snack Wrap is making a comeback to U.S. restaurants starting July 10th! After years of customer clamoring, the fast-food giant is bringing back this beloved menu item in an effort to revitalize sales after a slightly sluggish start to the year.

For those who might be new to the Snack Wrap phenomenon, these convenient and tasty treats first appeared nearly two decades ago. However, they were unfortunately discontinued in 2016 due to concerns about kitchen efficiency. While some franchisees kept the dream alive until 2020, the Snack Wraps, along with salads and parfaits, were casualties of the menu streamlining that occurred during the Covid-19 pandemic.

But the dedicated fans never gave up hope! Their persistent requests, online petitions, and daily inquiries at drive-thrus and on social media have finally paid off. The return of the Snack Wrap isn't just a nostalgic nod; it's a strategic move by McDonald's to address shifting consumer habits. This exciting news comes as McDonald's reported a 3.6% decline in U.S. same-store sales in the first quarter, signaling the need for a fresh approach to attract customers.

What can you expect from the resurrected Snack Wrap? Here are the delicious details:

• Featuring McCrispy Strips: This time around, the Snack Wraps will be built around McDonald's popular McCrispy Strips, which launched nationwide in May.
• Two Flavorful Options: Choose between the zesty kick of the Spicy version or the classic comfort of the Ranch flavor.

McDonald's CEO Chris Kempczinski acknowledged the strong consumer demand for the Snack Wrap, telling analysts in early May, "The market continues to show the consumer is interested in this product. We want to make sure that we're meeting our customers' needs on that."

This menu addition also reflects McDonald's broader strategy to expand its chicken offerings. The incredible success of chicken-centric chains like Chick-fil-A, Popeyes, Raising Cane's, and Dave's Hot Chicken has undeniably highlighted the growing popularity of chicken within the fast-food landscape. The company wants a bigger piece of that market.

And the "chicken wars" are heating up! Just this week, Restaurant Brands International's Popeyes announced its own foray into the wrap game with its "generously sized Chicken Wraps," featuring a tortilla inspired by its beloved biscuits, available for a limited time.

The return of the McDonald's Snack Wrap marks more than just the comeback of a beloved menu item. It represents McDonald's commitment to listening to its customers, adapting to market trends, and staying competitive in the ever-evolving fast-food industry. So, mark your calendars for July 10th and get ready to wrap your hands around a piece of McDonald's history – and the future of its menu!

McDonald's, snack wraps, McCrispy Strips, menu return, fast food, US sales, restaurant news, food trends, July 10, consumer spending

Source: https://www.cnbc.com/2025/06/03/mcdonalds-is-bringing-back-snack-wrap.html