Addison Rae From TikTok Star to Pop Royalty? The Verdict is In!

Addison Rae's Evolution: From Influencer to Pop Heavyweight is Complete

Addison Rae, the name synonymous with TikTok dances and viral trends, has officially stepped into the pop arena with her debut album, "Addison." But this isn't just another influencer trying their hand at music; it's a carefully crafted project that showcases Rae's understanding and appreciation of pop music history, blending influences from Madonna to Lana Del Rey. A recent New York Times interview revealed Rae's understanding that “how much choice and taste is kind of a luxury,” a sentiment that rings true throughout this meticulously curated album.

For those who initially dismissed her as a social media personality turned singer, "Addison" presents a strong argument for reconsideration. While her 2023 debut EP, AR, generated buzz online, it didn't fully win over skeptics. This full-length album, however, takes a significant step towards solidifying her position in the music industry.

Rae doesn't shy away from her influences. Instead, she embraces them. The album artwork, reminiscent of Y2K icons like Hilary Duff and Christina Aguilera, sets the tone for a nostalgic yet contemporary sound. During pitches for her record deal, Rae used a mood board highlighting themes of "intentional," "intense," "loud," "dance," and "glitter," accompanied by aquamarine and hot pink colors – a clear vision brought to life.

The theme of girlhood is a prominent thread woven throughout the album:

• References to Sofia Coppola in her music videos
• Lyrics like “Stayin’ up all night long / Singin’ our favourite songs” from “Summer Forever”
• These all evoke the simplicity and joy of youth

More than just carefree pop, "Addison" delves into personal introspection. Rae shared on Instagram that the music stemmed from "a deep desperation and desire to understand myself better."

Key tracks reveal different facets of her artistry:

• "Headphones On:" Explores the emotional impact of her parents' divorce with vulnerable lyrics like, “Wish my mom and dad could’ve been in love / Guess some things aren’t meant to last forever.”
• "Fame is a Gun:" Addresses the complexities and pressures of celebrity, acknowledging the "rollercoaster of celebrity and the weight of expectation."
• The lyric “I got a taste of the glamorous life”, meanwhile, is a nod to Sheila E’s 1984 track “The Glamorous Life”

Rae proudly wears her influences on her sleeve. The album is peppered with nods to her musical heroes:

• "New York:" Features a hyperpop influence reminiscent of her mentor, Charli XCX, with prominent “big apple” lyrics.
• "Money Is Everything:" Echoes Britney Spears' vocal style, even down to the pronunciation of "money," solidifying Rae's status as a Spears superfan.
• "Summer Forever:" Incorporates glistening synths inspired by Enya's new-age sound.
• "Times Like These:" Recalls Madonna's Ray Of Light with its trip-hop sensibilities.

A notable aspect of "Addison" is the all-female production team behind it: Elvira Anderfjärd and Luka Kloser, both signed to Max Martin's publishing company. Their expertise shines through in tracks like "High Fashion" and "New York," blending commercial pop elements with unique sonic textures.

Rae's commitment to attention-grabbing marketing is also worth noting. From the white powder clouds in the "High Fashion" video to posing in front of an Iceland supermarket sign for "Headphones On," she understands the importance of creating a cultural moment around her music. This echoes Charli XCX’s approach, demonstrating that marketing and the culture surrounding a record can be as crucial as the music itself.

Ultimately, "Addison" isn't just a vanity project; it's a statement. It's the sound of an artist who has found her voice and is ready to use it. While the road from TikTok star to credible musician is often fraught with skepticism, Addison Rae has successfully navigated that path. "Addison" earns her a seat at the pop table, marking the arrival of an artist who knows exactly what she's doing. This album is a testament to her vision, hard work, and genuine love for the art of pop music.

Source: https://www.independent.co.uk/arts-entertainment/music/reviews/addison-rae-review-album-tracklist-features-tour-b2765142.html