Sydney Sweeney's Bathwater Would You Buy It?

Sydney Sweeney's Latest Venture: Selling Her (Used) Bathwater – And Why It's Actually Genius

Sydney Sweeney, the actress known for her roles in "Euphoria" and "The White Lotus," is no stranger to internet attention. From commentary on her appearance during her SNL hosting gig to viral photos sparking bizarre remarks, Sweeney has navigated the often-unpredictable world of online discourse with grace. But instead of shying away, she's decided to lean in – with a clever and empowering twist.

Remember that steamy ad for Dr. Squatch, the male personal care brand, where Sweeney playfully referred to viewers as "dirty little boys" while luxuriating in a bathtub? Well, that sparked a rather…unique demand: her bathwater. And Sweeney, ever the savvy businesswoman, has answered the call.

From Bathwater to Bar Soap: The Dr. Squatch Collaboration

Sweeney is now collaborating with Dr. Squatch, creating a limited-edition bar soap. The ingredients? Pine bark extract, sand, and – yes, you read that right –actual droplets of her dirty bathwater.

Here's what we know:

• Scent Profile: Designed to evoke the Pacific Northwest, the soap boasts a fragrance of Douglas fir trees and moss.
• The "Why": Sweeney tells GQ that she sees this as a "really fun, full-circle moment" to connect with fans and "give them what they want."
• The Bigger Picture: More than just a novelty item, Sweeney hopes it will "encourage them to take care of themselves in a healthy way."

The Saltburn Effect and Beyond

When asked if the recent film "Saltburn," which featured a memorable bathwater scene, played a role, Sweeney acknowledged, "I did. Honestly, it probably has been a huge catalyst for it."
The film undoubtedly tapped into an existing fascination, making the timing of this collaboration particularly relevant.

Navigating the "AWOOGA" Fanbase

Sweeney has been candid about the challenges of being a public figure with a passionate (and sometimes overly enthusiastic) fanbase. She credits her close-knit circle of friends and family for keeping her grounded. "Whenever I'm not doing press or working on set or anything, I go back and my life's normal," she explained.
She also emphasizes the importance of a healthy balance, prioritizing outdoor activities and adventures over constant screen time.

Authenticity and Brand Partnerships

Sweeney has also spoken about the financial realities of navigating Hollywood, emphasizing the necessity of brand deals. However, she's committed to genuine partnerships: "I make sure that every brand that I become a part of, I organically and authentically use."

She confirms that she does, in fact, use the Dr. Squatch soap herself, describing it as "super soft" and "marbly" with "blues and a little bit of brown in it."

Reclaiming the Narrative

Ultimately, Sweeney views this collaboration as a way to reclaim control of her image. "It’s funny, and there's a lot of different plays that are in motion at that time," she states. "My hope is that it just gets guys to think about taking care of themselves and cleaning themselves with some healthy products."

In a world where female celebrities are often subjected to objectification and scrutiny, Sydney Sweeney's bathwater venture is a surprisingly empowering move. It's a playful yet strategic way to engage with her audience, leverage her influence, and ultimately, encourage a little self-care – all while laughing along the way. It's a smart play, and it's proof that sometimes, the best way to deal with the internet's weirdness is to join in, on your own terms.

Tags: Sydney Sweeney, SNL, Dr Squatch, viral photo, public figure, internet, male fanbase, bathwater, GQ, ad, Saltburn, celebrity, soap, influencer

Source: https://www.gq.com/story/sydney-sweeney-will-sell-you-her-old-bathwater