Jeep Cherokee Hybrid Power Revving Up a Brand Comeback?

Jeep reveals new Cherokee SUV, confirms hybrid model - CNBC

Jeep Unveils All-New Cherokee, Electrifies Lineup with Hybrid Option


Detroit – Jeep has officially pulled back the curtain on its highly anticipated new Cherokee SUV, signaling a bold step forward in the brand's revitalization strategy. The reveal, made Thursday, offers a tantalizing glimpse into a vehicle poised to shake up the competitive midsize SUV segment. The automaker anticipates the new Cherokee will significantly contribute to the brand's resurgence upon its arrival later this year.


The Stellantis-owned brand confirmed that the revamped Cherokee will feature a hybrid powertrain option, marking a significant move towards electrification. However, Jeep remained tight-lipped on whether it would be a traditional hybrid or a plug-in hybrid electric vehicle (PHEV) – a technology already integrated into several of their existing SUV models.


According to Jeep CEO Bob Broderdorf, the new Cherokee represents a commitment to delivering exceptional value and innovation to customers. "The all-new Jeep Cherokee headlines our efforts to deliver more product, innovation, choice and standard content to customers than ever before," Broderdorf stated. "Jeep Cherokee will boast competitive pricing that strikes at the core of the largest vehicle segment and sits perfectly between Jeep Compass and Jeep Grand Cherokee to bolster our winning mainstream lineup."


Here's what we know so far:

  • All-New Design: Expect a fresh and modern exterior design, aligning with Jeep's evolving aesthetic.
  • Hybrid Powertrain: Confirmed hybrid option, details on the specific type (traditional or PHEV) are still under wraps.
  • Strategic Positioning: Designed to bridge the gap between the Compass and Grand Cherokee in terms of size, features, and price.
  • Competitive Pricing: Aiming for affordability within the competitive midsize SUV segment.

Affordability has been a key concern for Jeep, particularly with recent price increases. For reference:

  • The 2022 Cherokee's entry-level model started around $30,000.
  • The current Jeep Compass starts at approximately $27,000.
  • The 2025 Grand Cherokee has a starting price of around $36,500.

While Jeep has revealed the initial details and a single image, specifics regarding the vehicle's production location remain undisclosed. Industry analysts and union representatives suggest that the new Cherokee will be manufactured at a plant in Mexico. This decision, however, predates President Donald Trump's administration and the implementation of ongoing automotive tariffs of 25% on imported vehicles into the U.S.


The unveiling of the new Cherokee marks an exciting chapter for Jeep. With its blend of updated design, confirmed hybrid powertrain, and focus on competitive pricing, it has the potential to be a game-changer in the midsize SUV market. We eagerly await further details and look forward to seeing how this new model will contribute to Jeep's future success. The new Cherokee's arrival promises a compelling option for consumers seeking a versatile and modern SUV with the legendary Jeep DNA.


Tags: Jeep Cherokee, SUV, Hybrid, New model, 2024, Auto news, Stellantis, Jeep, Midsize SUV, Powertrain

Source: https://www.cnbc.com/2025/05/29/jeep-cherokee-suv-hybrid.html

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